It’s a big day for Johnnie Walker as we announce our new global partnership with GRAMMY® Award–winning superstar, Sabrina Carpenter.
This multi-year collaboration launches alongside her new album ‘Man’s Best Friend’, redefining how fans can enjoy Johnnie Walker Black Label in an era of bold self-expression.
We’re celebrating in GB in true style:
🥃 Taking over the iconic Piccadilly Lights 🥃 Striking OOH locations across London, Manchester, Birmingham, Glasgow & Newcastle 🥃 Social & digital activations, including Spotify moments linked to Sabrina’s album listens
A new era for Johnnie Walker begins, cheers to that!
Your new go-to drink? The Go Go Highball. Ginger fizz, sour cherry, and Johnnie Walker Black Label – a trio as iconic as @sabrinacarpenter on stage.
Recipe: 30ml Johnnie Walker Black Label 85ml ginger ale 30ml sour cherry juice (drizzle slowly for that show-stopping swirl) Garnish with 2 black cherries 🍒
Serve in a highball glass over ice, because taste should always look this good.
Your new go-to drink? The Go Go Highball. Ginger fizz, sour cherry, and Johnnie Walker Black Label – a trio as iconic as @sabrinacarpenter on stage.
Recipe: 30ml Johnnie Walker Black Label 85ml ginger ale 30ml sour cherry juice (drizzle slowly for that show-stopping swirl) Garnish with 2 black cherries 🍒
Serve in a highball glass over ice, because taste should always look this good.