Alcohol deaths hit record high during Covid pandemic

Deaths caused by alcohol hit a new high during the first nine months of 2020, provisional figures for England and Wales show.

Deaths caused by alcohol hit a new high during the first nine months of 2020, provisional figures for England and Wales show.

Between January and September, 5,460 deaths were registered with this cause – up 16% on the same months in 2019.

It is the biggest toll recorded since records began in 2001.

The high rates spanned the period during and after the first Covid lockdown, the Office for National Statistics figures show.

It reached a peak of 12.8 deaths per 100,000 people in the first three months of 2020 and remained at this level through to September – higher than in any other time on record.

As in past years, rates of male alcohol-specific deaths were twice those seen for women.

Experts say the coronavirus pandemic will have had little effect on how the data was gathered and recorded.

But it is not clear how much it may have contributed to the deaths.

https://www.bbc.com/news/health-55900624

Jameson use @AyandaThabethe_ to pull an April Fool stunt. #pernodricard


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Jameson Whiskey launches skincare range for Men and Women (link: https://bit.ly/3wb9XPg)

Jameson Irish Whiskey has announced the launch of its newly unexpected skincare range dubbed Beatha.

Catered for both Men and Women, is said to be specially crafted to leave the skin hydrated, revitalized, and “twice as smooth”. The products are made using Jameson whiskey, barley (which is beneficial for skin and hair), and “other quality skin ingredients”, Jameson says in a statement.

Jameson Irish Whiskey has announced the launch of its newly unexpected skincare range dubbed Beatha.

Catered for both Men and Women, is said to be specially crafted to leave the skin hydrated, revitalized, and “twice as smooth”. The products are made using Jameson whiskey, barley (which is beneficial for skin and hair), and “other quality skin ingredients”, Jameson says in a statement.

Lifestyle

Jameson Whiskey launches skincare range

Catered for both Men and Women.

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@yomzansi Published on 3 days ago

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UPDATE (01.03.2021): Jameson confirmed that this skincare range post was an April’s Fool prank. https://platform.twitter.com/embed/Tweet.html?dnt=false&embedId=twitter-widget-0&frame=false&hideCard=false&hideThread=false&id=1377514611151417345&lang=en&origin=https%3A%2F%2Fwww.yomzansi.com%2F2021%2F03%2F29%2Fjameson-launches-skincare-range-beatha%2F&theme=light&widgetsVersion=e1ffbdb%3A1614796141937&width=550px


ORIGINAL POST:

Jameson Irish Whiskey has announced the launch of its newly unexpected skincare range dubbed Beatha.

Catered for both Men and Women, is said to be specially crafted to leave the skin hydrated, revitalized, and “twice as smooth”. The products are made using Jameson whiskey, barley (which is beneficial for skin and hair), and “other quality skin ingredients”, Jameson says in a statement.

https://googleads.g.doubleclick.net/pagead/ads?client=ca-pub-3206413104522536&

According to the whiskey brand, the move into beauty comes at a time when the liquor industry has been faced with many challenges on how it can reinvent itself in the midst of uncertainty. Jameson says it has acknowledged the call for the industry to pivot and sees this as “a major game-changer” that it anticipates consumers will be excited about.

“We are incredibly proud of our new Beatha offering which we believe will expand our territory in such a profound manner. Not only is the beauty space one that is ever commercially thriving through demand, it also contributes meaningfully to consumers’ lives which is what we are about as a brand,” says Beatrice Marfleet, marketing manager of Jameson and Irish Whiskeys.

Marfleet adds, “Jameson is also a brand that has a strong base with women and this offering would not only reach them but would ensure that should there ever come a time the industry needed to shut down again, we would always be able to get our brand in the hands of the consumer.”

The Beatha range includes a Restorative Facial Mousse, a Hydrating Facial Oil, and a Beard Oil. Jameson is launching this skin trio with TV host and model Ayanda Thabethe.

“I am super excited to announce my partnership with Jameson that has been months in planning. This skincare range comprises some of my favourite products that I have been using over the years but is different because of our secret ingredients to ensure all my beloved supporters get to experience the Beatha magic,” says Thabethe.