Yahoo Finance UK
Diageo CMO
suggests how we should “reframe” the idea of work-life balance uk.finance.yahoo.com/news/diageo-cm #GlobalChangeAgents
Check out this awesome interview with one of the most influential marketers in the world
Lianna Brinded
Check out this awesome interview with one of the most influential marketers in the world
who commands a budget of over $2bn. #marketing #CMO
How this Diageo chief’s transformation plan provides a major industry blueprint
Diageo’s top marketer discussed how she is transforming marketing at the spirits giant on Yahoo Finance UK’s ‘Global Change Agents with Lianna Brinded’ show.
uk.finance.yahoo.com
@SylSaller spends Diageo’s $2bn marketing budget on brands like Smirnoff vodka. Smirnoff is 40% alcohol, the key ingredient. There is no mention of alcohol. Very misleading.
Lianna Brinded
Check out this awesome interview with one of the most influential marketers in the world
who commands a budget of over $2bn. #marketing #CMO
How this Diageo chief’s transformation plan provides a major industry blueprint
Diageo’s top marketer discussed how she is transforming marketing at the spirits giant on Yahoo Finance UK’s ‘Global Change Agents with Lianna Brinded’ show.
uk.finance.yahoo.com
$2bn is a lot of money to sell alcohol. Without mentioning alcohol.
Lianna Brinded
Check out this awesome interview with one of the most influential marketers in the world
who commands a budget of over $2bn. #marketing #CMO
How this Diageo chief’s transformation plan provides a major industry blueprint
Diageo’s top marketer discussed how she is transforming marketing at the spirits giant on Yahoo Finance UK’s ‘Global Change Agents with Lianna Brinded’ show.
uk.finance.yahoo.com
Diageo’s top marketer @SylSaller commands a budget of over $2bn.
Lianna Brinded
Check out this awesome interview with one of the most influential marketers in the world
who commands a budget of over $2bn. #marketing #CMO
How this Diageo chief’s transformation plan provides a major industry blueprint
Diageo’s top marketer discussed how she is transforming marketing at the spirits giant on Yahoo Finance UK’s ‘Global Change Agents with Lianna Brinded’ show.
uk.finance.yahoo.com
Diageo send CMO Syl Saller to @Cannes_Lions to sell positive gender portrayal in advertising
Diageo NewsVerified account @Diageo_News 15 minutes ago
.@SylSaller: ‘Reinvention isn’t just about product innovation. It also means more evolved depictions of gender and power. I am hugely proud that Diageo is one of the companies leading the charge for positive gender portrayal.’ #CannesLions
#Guinness
Diageo put Martha Radocy out front. “We don’t mention alcohol. Alcohol’s a dirty word.”
Diageo CMO Syl Saller at @Cannes_Lions selling positive gender portrayal. “We don’t mention alcohol. Alcohol’s a dirty word.”
Diageo NewsVerified account @Diageo_News 15 minutes ago
.@SylSaller: ‘Reinvention isn’t just about product innovation. It also means more evolved depictions of gender and power. I am hugely proud that Diageo is one of the companies leading the charge for positive gender portrayal.’ #CannesLions #Guinness
Diageo CMO Syl Saller at @Cannes_Lions with a message for their advertising agencies. “Don’t mention alcohol.”
Diageo is heading to #CannesLions next week and to kick things off, our CMO @SylSaller joins the first ‘Wake up with The Economist’ panel of the week on Monday 18th June at 10am. More details here: http://cannes.economist.com/ #WakeUpCannes
Diageo send Chief Marketing Officer Syl Saller to @Cannes_Lions with message to their advertising agencies. “Do not mention alcohol.”
Diageo is heading to #CannesLions next week and to kick things off, our CMO @SylSaller joins the first ‘Wake up with The Economist’ panel of the week on Monday 18th June at 10am. More details here: http://cannes.economist.com/ #WakeUpCannes
Drinkawaste 