George Clooney and Rande Gerbe founded Casamigos Tequila
Price: up to US$1 billion
In August 2017, London-headquartered Diageo completed its acquisition of George Clooney-founded Casamigos in a deal that valued the Tequila brand for up to US$1bn.
The brand has seen its volumes nearly double on an annual basis since 2017. After becoming a million-case brand in 2020, it climbed by an impressive 50.3% to 2.7m nine-litre cases the following year. It was named Supreme Brand Champion in last year’s Brand Champions report.
According to Diageo’s sales for the first half of fiscal 2023, Casamigos’s organic net sales rose by 28%, driven by the US.