The Spirits Business – Page 15

Bacardi makes its first foray into Irish whiskey with the purchase of a minority stake in The Teeling Whiskey Co

Bacardi makes its first foray into Irish whiskey with the purchase of a minority stake in The Teeling Whiskey Co http://ow.ly/VtMY30dbyVx

Diageo releases the first in a series of videos promoting ‘balance’ and alcohol, called #MyBalancedLifestyle http://ow.ly/Vi9k30d7081

Falling UK tourist numbers to Ireland prompt further drinks sector calls for a ‘Brexit Budget’ http://ow.ly/AufL30d74kQ

Pernod Ricard University’s first campus boasts sports facilities, a 350-seat auditorium, and 60 bedrooms http://ow.ly/b7NX30cVsCx

Charlotte Halsius from Sweden named @Diplomticorum’s World Best Bartender following a gruelling London final http://ow.ly/mIGV30d0CG9

Chambord unveils its first OOH campaign which seeks to “encourage the UK’s busy urban women to do as they please” http://ow.ly/yq7830cTmEP

Bacardi has reclaimed the top spot in our ranking of the world’s best-selling #rum brands http://ow.ly/xeTq30cyeFH

This week Belvedere Vodka threw a star-studded bash in LA and Havana Club held its inaugural Supper Club http://ow.ly/T7bP30cE2S6

UK-based Global Brands is tapping into the low-calorie drinks trend with the launch of a low-sugar RTD range http://ow.ly/qMwy30cDGV4

The NFL says it will allow spirits advertising on TV around games, a move welcomed by the Distilled Spirits Council http://ow.ly/HfXN30ckdLy