Jack Daniel’s do a Frank Sinatra

JD Sinatra

Jack Daniel’s on Facebook. Stealth marketing of heavy alcohol/ethanol

Hide alcohol behind icons like Sinatra

Deceive the consumer. This is a bottle of 40% alcohol/ethanol

The body converts alcohol to acetaldehyde/acetic acid and sends it to the brain

There its ferocious toxicity immediately creates mayhem

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Alcohol, acetaldehyde and acetic acid

Sojourn

Recent investigations have suggested that acetaldehyde may be responsible for the development of alcohol addiction. Acetaldehyde in the brain may inhibit enzymes designed to convert certain nerve transmitters from aldehydes to acids. The nerve transmitters that accumulate may then react with the acetaldehyde to form compounds which are startlingly similar to certain morphine-type compounds.

http://www.elmhurst.edu/~chm/vchembook/642alcoholmet.html

Friday is Crunchie, not Jameson whiskey

Thank Jameson its Friday

Jameson 40% alcohol on Facebook

“Thank Crunchie its Friday” belongs to Cadburys, not Pernod Ricard

To see Pernod Ricard hijack the slogan for their assault on Facebook, is highly provocative

Alcohol brands flood Facebook with content to seek engagement with fans in the form of likes, comments and shares. Brands strategically arrange the timing and content of their posts to engage with users in real-time. The most common day for alcohol brands to post is Friday.

The alcohol industry has developed an extensive, real-time,culturally embedded mode of branding on Facebook

This Jameson image from Facebook is just one example. They don’t have to mention this fact; Jameson is a bottle of 40% pure alcohol. A highly toxic, addictive, psychoactive drug that can do serious damage to persons health.

This information is critical. The consumer has a right to be informed

As long as Facebook offers an unregulated platform to promote alcohol brands, companies like Pernod Ricard will exploit the opportunity

 

 

 

 

 

Missing Link Between Breast Cancer and Alcohol Discovered

A protein has been identified that plays a key role in the link between drinking alcohol and breast cancer.

Women with higher levels of the molecule in their breasts are more likely to develop cancer if they drink too much, research suggests.

Scientists in Mexico say their discovery could lead to a test showing which individuals are most at risk. Preventative measures could them be taken, such as helping vulnerable people cut down on alcohol.

The protein, an enzyme called CYP2E1, is believed to be involved in breaking down ethanol, otherwise known as alcohol , in the body.

In the process, unstable destructive oxygen molecules called free radicals are generated, which attack cell membranes and DNA.

Free radical damage, or oxidative stress, is known to be linked to cancer as well as other health problems such as heart disease and diabetes.

Alcohol consumption is a long-established risk factor for breast cancer but until now the reason for the link has not been clear.

In this situation why aren’t women being warned of the dangers? How are drinks companies allowed advertise alcohol without any warning? Why is there no breakdown of the composition of alcohol drinks on the bottles or cans?

 

 

Jameson heavy alcohol wants Dublin to have a good evening, and that’s an order

Jameson good evening Dublin

Jameson – Pernod Ricard want Dublin to have a good evening

This is an appeal to young Irish people to go into the pubs and clubs and drink Jameson 40% alcohol.

Jameson – Pernod Ricard use websites such as “Entertainment.ie” and ” The Daily Edge” to reach young, inexperienced drinkers. Jameson promotional material is camouflaged to make it appear is if its part and parcel of the editorial. This is to build trust and confidence among young people. There is no mention of 40% alcohol, whiskey or anything that might give the consumer the information that this is advertising for heavy alcohol.

Drinkawaste.com has lodged a complaint with the Advertising Standards Authority for Ireland about this campaign on the basis it is marketing by stealth and deception

 

 

 

The dark..

If you’re a farmer it’s a different story

Its  dark, wet, cold. The animals are always hungry. It’s a long time to the spring when stuff gets growing again

You never know what’s around the corner, just when you think you’re on top, something or someone is there  to knock you down

The pub could be miles away, but its the only respite. At least you can meet and chat and share.

For a few hours anyway, you’re not on your own

Its late by the time you get there, so much to be done. You have a pint, its well deserved

Whiskey too for the night that’s in it.

Trouble is 40% alcohol is just that, trouble

Alcohol is not a happy drug. If you’re feeling down it drags you deeper

Alcohol is highly toxic, it kills cells, so your health suffers

If anything happens to you, who’s going to look after the animals, the dog?

Who’s going to look after you?

This can be the blackest, bleakest time of year!