Jack Daniel’s on Facebook. Stealth marketing of heavy alcohol/ethanol
Hide alcohol behind icons like Sinatra
Deceive the consumer. This is a bottle of 40% alcohol/ethanol
The body converts alcohol to acetaldehyde/acetic acid and sends it to the brain
There its ferocious toxicity immediately creates mayhem
Heavy alcohol/ethanol taken steadily over time
Causes shrinkage of the brain cells
A contributory factor to dementia
Recent investigations have suggested that acetaldehyde may be responsible for the development of alcohol addiction. Acetaldehyde in the brain may inhibit enzymes designed to convert certain nerve transmitters from aldehydes to acids. The nerve transmitters that accumulate may then react with the acetaldehyde to form compounds which are startlingly similar to certain morphine-type compounds.
My thoughts on politics?? I don’t think I’ve drunk enough to understand that.
Early Sunday morning. No retreat. No escape
From the ruthless promotion of heavy alcohol/ethanol
Jameson 40% alcohol on Facebook
“Thank Crunchie its Friday” belongs to Cadburys, not Pernod Ricard
To see Pernod Ricard hijack the slogan for their assault on Facebook, is highly provocative
Alcohol brands flood Facebook with content to seek engagement with fans in the form of likes, comments and shares. Brands strategically arrange the timing and content of their posts to engage with users in real-time. The most common day for alcohol brands to post is Friday.
The alcohol industry has developed an extensive, real-time,culturally embedded mode of branding on Facebook
This Jameson image from Facebook is just one example. They don’t have to mention this fact; Jameson is a bottle of 40% pure alcohol. A highly toxic, addictive, psychoactive drug that can do serious damage to persons health.
This information is critical. The consumer has a right to be informed
As long as Facebook offers an unregulated platform to promote alcohol brands, companies like Pernod Ricard will exploit the opportunity
A protein has been identified that plays a key role in the link between drinking alcohol and breast cancer.
Women with higher levels of the molecule in their breasts are more likely to develop cancer if they drink too much, research suggests.
Scientists in Mexico say their discovery could lead to a test showing which individuals are most at risk. Preventative measures could them be taken, such as helping vulnerable people cut down on alcohol.
The protein, an enzyme called CYP2E1, is believed to be involved in breaking down ethanol, otherwise known as alcohol , in the body.
In the process, unstable destructive oxygen molecules called free radicals are generated, which attack cell membranes and DNA.
Free radical damage, or oxidative stress, is known to be linked to cancer as well as other health problems such as heart disease and diabetes.
Alcohol consumption is a long-established risk factor for breast cancer but until now the reason for the link has not been clear.
In this situation why aren’t women being warned of the dangers? How are drinks companies allowed advertise alcohol without any warning? Why is there no breakdown of the composition of alcohol drinks on the bottles or cans?
Are they serious? How can anyone enjoy a bottle of 37.5% alcohol sensibly? It tastes so yuck they have to add honey to it. The typical consumer of Jack Daniel’s is a young, inexperienced drinker out to get drunk? He is anything but sensible
Jameson – Pernod Ricard want Dublin to have a good evening
This is an appeal to young Irish people to go into the pubs and clubs and drink Jameson 40% alcohol.
Jameson – Pernod Ricard use websites such as “Entertainment.ie” and ” The Daily Edge” to reach young, inexperienced drinkers. Jameson promotional material is camouflaged to make it appear is if its part and parcel of the editorial. This is to build trust and confidence among young people. There is no mention of 40% alcohol, whiskey or anything that might give the consumer the information that this is advertising for heavy alcohol.
Drinkawaste.com has lodged a complaint with the Advertising Standards Authority for Ireland about this campaign on the basis it is marketing by stealth and deception