Alcohol causes at least 7 different types of cancer according to the WHO. Imposing a ban on advertising like this would help to reduce alcohol harm and improve population health.

Effective measures and policies exist to reduce harms from alcohol and improve population health. The European Action Plan to Reduce the Harmful Use of Alcohol 2012–2020 outlines a range of evidence-based policy options.

Three of the most cost-effective policy areas (the “best-buys”) are:

• increasing price via taxation
• restricting access to retail alcohol
• imposing a ban on alcohol advertising.