Alcohol causes at least 7 different types of cancer according to the WHO. Imposing a ban on advertising like this would help to reduce alcohol harm and improve population health.

 

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Effective measures and policies exist to reduce harms from alcohol and improve population health. The European Action Plan to Reduce the Harmful Use of Alcohol 2012–2020 outlines a range of evidence-based policy options.

Three of the most cost-effective policy areas (the “best-buys”) are:

  • increasing price via taxation
  • restricting access to retail alcohol
  • imposing a ban on alcohol advertising.

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