Diageo use Janine Blakeway- Ely to sell Gordon’s 40% alcohol.

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“When it comes to #innovation and creating new and exciting experiences for our consumers, I’ve always thought about delivering something above and beyond just a flavour. From being inspired by the heritage of the brand to tapping into consumer insight, finding creative ways to offer something unique, as well as desirable and delicious, is always at the forefront’’ Janine Blakeway- Ely, Head of Whiskey Innovation

Head to diageo.com/careers to hear more from Janine as she discusses #innovating some of our most iconic brands in her new role as Head of Whiskey Innovation


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