Category: Dangerous Drug

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“Bell’s has always been a whisky of the people so it was important to us that we deliver a quality Scotch at an affordable price ” Ellie Deans


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Hear from Ellie Deans, Senior Brand Manager – Luxury Whisky, on her involvement in Bell’s Aged 8 years.

“Bell’s has always been a whisky of the people so it was important to us that we deliver a quality Scotch at an affordable price in keeping with our founder, Arthur Bell’s, philosophy of blending. I’m glad to have played my part in this innovation which helps ensure this piece of Scottish history has a strong future ahead of it.”

Join Diageo and help shape the future – Diageo.com/Careers

#WhiskyWednesday #CharacterisEverything #LifeatDiageo

Drink Responsibly. DRINKiQ.com
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Cristina Diezhandino sells alcohol for Diageo without mentioning alcohol #hide&deceive

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diageo
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Our Chief Marketing Officer, Cristina Diezhandino, has been shortlisted for the prestigious WFA Global Marketer of the Year award and voting is now OPEN!

Taking on the role last summer, Cristina has led our 1,200-strong marketing team and agency partners through a time like no other. By instilling a ‘mindset of possibility’, teams adapted plans, created incredible content and tapped into trends to help consumers recreate the bar experience at home.

From Tanqueray 0.0% and Baileys Deliciously Light to draught cocktail machines and Guinness MICRODRAUGHT, Cristina has overseen the launch of new innovations bringing our brands to more consumers around the world.

And supporting the bartender community through an incredibly challenging period was also a priority. During Cristina’s time as CMO, we took the Diageo Bar Academy fully virtual, doubling users to 1.6 million, and celebrated the best in bartending by bringing 50 markets together for the World Class Global Finals, watched by over 10 million people.

Congratulations to Cristina and the other nominees! Choose your winner here: wfanet.org/vote14h