Category: Dangerous Drug

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Diageo use @thewhitmore “Cheers to #LibertyFieldsRFC – a women’s rugby team who overcame great odds….”

thewhitmore
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Cheers to #LibertyFields RFC – a women’s rugby team who overcame great odds both on and off the pitch. Great story from @Guinness and love seeing brands supporting women. ‘You cannot be who you cannot see’ you need to show that sport is inclusive. Great new documentary I’ll post about in my stories. Check it out #LibertyFields. Also I really like Guinness. You can take the girl out of Ireland… #ad105w
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Diageo put Cristina Diezhandino out front #alcoholad

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diageo
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Our Chief Marketing Officer, Cristina Diezhandino, has been shortlisted for the prestigious WFA Global Marketer of the Year award and voting is now OPEN!

Taking on the role last summer, Cristina has led our 1,200-strong marketing team and agency partners through a time like no other. By instilling a ‘mindset of possibility’, teams adapted plans, created incredible content and tapped into trends to help consumers recreate the bar experience at home.

From Tanqueray 0.0% and Baileys Deliciously Light to draught cocktail machines and Guinness MICRODRAUGHT, Cristina has overseen the launch of new innovations bringing our brands to more consumers around the world.

And supporting the bartender community through an incredibly challenging period was also a priority. During Cristina’s time as CMO, we took the Diageo Bar Academy fully virtual, doubling users to 1.6 million, and celebrated the best in bartending by bringing 50 markets together for the World Class Global Finals, watched by over 10 million people.

Congratulations to Cristina and the other nominees! Choose your winner here: wfanet.org/vote14h